Outreach & Promotion Strategy
For organizational review & approval
NENY Family Business Empowerment Program · May 23–24, 2026 · Binghamton, NY
Prepared for: New Energy New York (NENY) · SUNY Broome · Binghamton University · Entrepreneur Assistance Center
Program dates: May 23–24, 2026
Capacity: 10 families
Target audience: Binghamton residents, low-income & BIPOC families
Overview
This page outlines the recommended outreach and promotional strategy for the NENY Family Business Empowerment Program. The goal of this strategy is to build awareness within the Binghamton community, reach families who would benefit most from this program, and drive registrations to fill the 10 available family spots ahead of the May 23–24 event.
The strategy is organized across four channels: a dedicated program website, digital and social media outreach, free community event calendars, and physical flyer distribution at key community locations. An optional paid social media advertising component is included with a proposed budget range for organizational consideration.
1. Program Website — Central Promotional Hub
A dedicated program website as the central destination for all outreach activity. Every promotional channel — social media posts, newsletter features, event calendar listings, and printed materials — will direct prospective participants to this page to learn about the program and complete their registration.
Beyond the immediate May event, this website represents a long-term promotional asset. Structured to accommodate future program listings, including the September 2026 Family Enrichment cohort, the 12-Week Small Business Accelerator, and the Customer Discovery Crash Course — serving as the ongoing public-facing presence for this initiative in Binghamton.
What's included
Full program description & schedule
Family registration form
Email list capture for future programs
Partner logos & co-branding
SEO-optimized for Binghamton searches
Mobile-responsive design
Expandable for future programs
Ongoing management & updates
2. Digital & Social Media Outreach
Promotional content — including social media graphics, ad copy, and newsletter text — ready for distribution. The following channels are recommended for the initial outreach push.
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Social Media Accounts
NO COST
Organic posts featuring the social media flyer across Facebook, LinkedIn and Instagram accounts. Facebook is the primary platform for reaching the target demographic.
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BLOC Newsletter
NO COST
A dedicated newsletter feature distributed to the existing Business Leaders of Colors network 300+ subscriber base. -
businessleadersofcolors.com Website Feature
NO COST
A featured post on the BLOC website directing visitors to the program registration page.
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Direct Outreach — POC Networks & Community Contacts
NO COST
Personal outreach to existing contacts within Binghamton's POC networking community, requesting that they share the program with their networks. Word-of-mouth referral through trusted community voices is one of the most effective conversion channels for this audience.
3. Free Community Event Calendars
Submitting the event to free local and regional calendars serves two purposes: direct visibility among residents browsing community listings, and search engine optimization — each listing creates an additional indexed reference to the program that improves discoverability online. All of the following accept free event submissions.
City of Binghamton Community Calendar
Official city government events calendar. High credibility, well-indexed.
Visit Binghamton Events
Tourism and community events. Strong local SEO presence.
WSKG Public Radio — Community Calendar
Regional public radio audience. Trusted community institution.
WIVT News 34 — Community Calendar
Local TV news station. High residential visibility.
Macaroni KID Binghamton
Family-focused local events site. Directly reaches parents with children.
MyCityScene Binghamton
Local community events aggregator. Good for broad discovery.
Eventbrite — Free Listing
Appears in Eventbrite's Binghamton search and email recommendations.
Spectrum Local News
Regional cable news. Strong upstate NY reach.
Finger Lakes Daily News
Covers broader Southern Tier region. Includes event submission form.
Regional community coverage including Binghamton area.
4. Facebook Advertising — (Optional)
To supplement organic outreach, a targeted Facebook advertising campaign is recommended to ensure the program reaches Binghamton residents. Facebook's geographic and demographic targeting allows the ads to be shown specifically to adults in Binghamton, enabling precise delivery to the intended audience.
Targeting would be configured for adults aged 25–55 in the Binghamton, NY area, with interest signals aligned to family, parenting, and community programs. Given that only 10 family spots are available, even the minimum budget is sufficient to generate adequate visibility.
Proposed Budget Options
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Minimum
$150
3-week campaign
~10,000–18,000 impressions
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Recommended
$300
3-week campaign
~20,000–37,000 impressions
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Extended
$500
3-week campaign
~33,000–62,000 impressions
This page represents an initial draft of the promotional strategy and materials.
All content — including copy, design, budgets, and outreach channels — is subject to review and adjustment prior to public release. No detail is final until approved.